The challenge
The challenge
(placeholder CAFOC) CAFOC had a visibility gap with institutional decision-makers (regional education
authorities, local councils, tender-process funders). Classical brochures reached internal teams but
struggled to circulate upstream in decision pipelines. A short, shareable, mobile-scroll-friendly
format was missing from the communication toolkit.
The approach
The approach
(placeholder CAFOC) CAFOC led a series of 6 motion-design pieces (40-60 seconds each), one per key
business line: instructional engineer, e-learning writer, program manager, experience designer,
digital accessibility expert, instructional-engineering consultant. Scripts written in-house,
art direction entrusted to a Burgundy-based partner studio.
The deliverable
The deliverable
(placeholder CAFOC) 6 videos delivered mid-2024, distributed on GRETA BFC network channels, the UBE
institutional Vimeo channel, and embedded in tender-response dossiers. 14,000 cumulative views at
three months, 82 % full-play-through rate. FR-SRT subtitles compliant with accessibility standards,
full transcripts provided to prescribers.